In Chile, even the water is Late!

Posted: November 11, 2013 in Food, Humor
Tags: , , ,

Yes, it’s Late! The brand slogan is “The water that makes you good.”

Better late than never, right? Especially if it makes you good. Too bad it can’t be good now.

Optional marketing strategies for this product in Uruguay: “Never” “Mañana” “Semana que Viene” “My aunt is sick so I can’t work today” “It was raining”

2013-11-11 14.37.58

Ohhhh, and the humor doesn’t stop there!

On the back label, loosely translated, it reads, “What is Late? Late is the first commercial company that is 100% “Solidaria” (community shared). Every bit we generate from the sale of our products, is delivered to social foundations of great prestige, in order to realize concrete works in the rescue of at-risk children.”

No wonder it’s Late. It’s socialist. Que sorpresa!

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